(CNN) — After the collapse of Egypts early elimination in the Africa Cup of Nations the summertime, Mohamed Salah took a break in Dubai to recover.
The reigning African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed beaches, also maintained himself in shape with some light training in the Nad al Sheba (NAS) sports complex.
This was not Salah visit to the complex, nor his earliest this season. His Liverpool team booked in for a coaching camp in January, as did Premier League rivals Manchester United – .
Arsenal were guests at March, adding their names to an list that includes Real Madrid, Borussia Dortmund, along with AC Milan. Juventus star Cristiano Ronaldo dropped in over his winter holidays.
The appeal is not restricted to footballers.
World number one tennis player Novak Djokovic introduced in NAS in 2016 for a selfie with Dubais Crown Prince.
From the Australian cricket team to UFC winner Khabib Nurmagomedovthe cream of international sporting dolls have been currently flocking to the site.
But why?
Aiming to be the finest
The NAS complicated, situated close by the planets most expensive horse racecoursethat was created to become one of the worlds greatest.
We plan to be recognised as an outstanding destination, states NAS director of game Robert Wadsworth.
Feedback from star clients – he chooses to not name names – suggests the service issimilar and in some cases significantly better than the facilities theyre utilized to.
Some customers have been happy to offer shining reviews, for example Djokovic, who also wrote a thank you note on Instagramfor allowing me to train at the best sports facility on earth.
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The sprawling site comprises a selection of outdoor and indoor capabilities. There are just two FIFA-standard football pitches as well as a sports track, in addition to indoor arenas including badminton, volleyball, futsal (similar to five-a-side football) and martial arts.
The complex also has a sports science laboratory chambers which help recovery following exercise, swimming and hydrotherapy tools, in addition to centers for simulating altitudes and care teams.
The Nad Al Sheba Sports Complex is a growing project, rising by the week, month and year, says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Tailored usage
Clients find uses for the complicated.
At the main it is for training crews both pre-season or mid-season, and trauma rehab and recovery, says Wadsworth.
We have a host of soccer teams in the European leagues that will train with us from January to March once (most ) leagues have winter breaks. We sponsor teams from Asia from November to February if theyre doing pre-season work
The website also hosts athletes and teams as they prepare for tournaments, Wadsworth adds. Cricket Australia completed their pre-tour testing at NAS before flying to the UK for the World Cup and also The Ashes.
Past the purpose, Wadsworth considers privacy is a portion of the allure for high-profile visitors. NAS is a private centre that takes pride in protecting from public or the media against flames.
This Dubai is accustomed to catering for the wealthy and famous also enables a level of anonymity for clients in their downtime, that can enjoy a quiet meal or see landmarks without being swarmed by sports lovers.
Industrial Price
The presence of star athletes at the NAS complex may bring benefits for both hosts and traffic.
Several countries in the Gulf region are using hot weather training teams as part of the sports development strategies, states Professor Simon Chadwick, a sports business expert at the University of Salford, in the UK.
Theyve positioned themselves as health and training destinations with the aim of drawing athletes and teams, increasing awareness of their facilities and, hence, driving long-term business.
A 2015 Deloitte report also noted the advantages for boosting tourism and awareness.
The use of Dubai as a place for warm weather training in the winter months is proving ever more popular for football teams, the report states. If promoted properly Dubai can in time become thego-to place for a significant number of nightclubs, with resulting opportunities for instruction (also ) exhibition matches.
Mass participation events also have significant potential in bringing extra sports tourists
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Chadwick thinks there are also for seeing with sportspeople past their physical fitness benefits center.
By training at the Gulf athletes and teams can boost their profiles across the region, construct fan engagement, and set potentially profitable relationships with company partners, he states.
The existence of considerations in trips to Dubai has been highlighted by people such as Bernd Wehmeyer, director of soccer team Hamburg SV, who stated the sponsorship by Emirates Airline of the club was a element in the selection of destination.
Wider ambitions
The growth of connections with international sports stars is currently taking place alongside a drive to create sporting participation and infrastructure .
The 17,000-seat Coca-Cola Arena which will host soccer, basketball and ice hockey was opened by the Emirate. Dubai updated facilities like the Al Maktoum Stadium for its 2019 Cup.
There are quite a few different sports projects under debate, says Aman Al Rahma, listing plans for new bike tracks and golf courses in the desert.
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The DSC is also aiming to improve involvement across all demographics, says Aman Al Rahma, with the goal of earning Dubaiamong the most physically active areas on Earth.
That is why, when you take a look in Dubais annual sports calendar, then you will get lots of community sports events along with the star-studded elite athletic extravaganzas, he states.
Having secured a influx of talent, Dubai is seeking to nurture its own.
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